Logo and business card design for a consulting company that helps dental businesses grow and modernize. The goal was to create a fresh, modern identity with bold, eye-catching colors that stand out in an industry known for muted tones — reflecting Pivot’s innovative and energetic approach.

The arrow design is a modern interpretation of a navigation arrow, symbolizing guidance and direction for the companies they support. Its placement points toward the center of the letter “P,” reinforcing the idea of introspection and identifying internal gaps in order to “Pivot” and grow.